Working with the Guardian editorial design team we created a campaign that needed to work from large-scale print down to the smallest digital assets.
The campaign highlights the Guardian’s unique voice, with a focus on its independent ownership, holding the powerful to account and commitment to hopeful ideas. The work charts the evolution of the Guardian’s iconic typography and its longstanding challenger voice.
The Guardian for 200 years, a work in progress
Awards
D&AD | Wood Pencil Art Direction / Outdoor
London International Awards | Gold Use of Copywriting
London International Awards | Silver Art Direction
Clio Awards | Writing for Design Silver
Drum Design | Gold Art Direction
Drum Design | Gold Brand Campaign
New York Festivals | Bronze Best Use of Outdoor
Drum Design | Silver Poster Design
DMA | Silver Best Design or Art Direction
DMA | Silver Best Writing
The One Show | Merit Brand-Side Initiated Projects
The One Show | Merit Craft / Writing
Creative Directors Sam Jacobs / Rae Stones
Design Director Liam Smith
Design Director (the Guardian) Ben Longden
Brand film
Production company: Independent Films
Music: Jon Hopkins (Courtesy of Domino Publishing)
Voice over: Alan Watts (Courtesy of Alan Watts Org)
Brand film
Production company: Independent Films
Music: Jon Hopkins (Courtesy of Domino Publishing)
Voice over: Ursula K Le Guin (Courtesy of National Book Awards USA)
